The Common Agricultural Policy, or CAP, is one of Europe’s most controversial policies. EEB and Birdlife needed to show Europe’s leaders how the CAP should be renewed to help Europe, and brought many of these leaders together for a conference. They wanted to open proceedings by highlighting some key facts.
With a tight deadline from the scripting phase, Arc managed to ensure delivery of the video in time for this important conference. Played on 6 metre high screen, it was integral to energising the start of the conference. Never actually intended for online – it has attracted over 4,500 hits.