• Apology from the future

    GUERRILLA MARKETING CONCEPT & STRATEGY :: PRODUCTION :: The Copenhagen climate talks in December 2009 were going to be a pivotal opportunity to take action to prevent climate change. Some of the most powerful world leaders had not committed to attending, and TckTckTck embarked on a campaign to get them there. Greenpeace and TckTckTck booked prime advertising space in Copenhagen airport, but needed an idea for the space.

    We proposed the ‘Apology From the Future’ campaign – ads depicting the leaders in the future, looking back and regretting their inaction. Arc executed the entire project from copywriting, concept development to production.

    There was immense global pressure on these leaders. In the end, they all turned up for the negotiations.

    The ads made the front pages of three major newspapers in Mexico, the Netherlands and Greece, was nominated for various awards and featured on the top advertising and design blogs. The campaign was recently awarded number 7 in the Guardians Top Ten climate change campaigns.

  • Promotional movie for coolproducts.eu

    Coolproducts from arccomms on Vimeo.

    Promotional movie for coolproducts.eu

    Storyboard, script editing, animation and production by Arc.

  • 10 Good Reasons to NOT join a Union

    CONCEPT :: SCRIPT :: CREATIVE DIRECTION :: PRODUCTION :: You may or may not know it but the working conditions we have are all thanks to Unions. For the National Tertiary Education Union to celebrate their 20th Anniversary.

     

     

  • Future Smarts

    GRAPHIC DESIGN :: Infographics consultancy and design for some very smart forward thinkers at futureeconomy.com.au.

  • Recipe for 1 million signatures

    CONCEPT :: CREATIVE DIRECTION :: PRODUCTION :: José Manuel Barroso and John Dalli of the European Commission brought out a cookbook – ‘Good Food Gone Bad’ – but somehow the ingredients aren’t quite right. Another campaign concept and delivery from Arc Communications to highlight how GE food is being forced down the throats of EU citizens.

    We came up with this cookbook concept as part of a campaign for a moratorium on genetically modified crops.

    In association with Avaaz, the campaign aimed to get 1 Million signatures from European citizens to send to the European Commissioners Barroso and Dalli. Shortly after the cookbook was launched, the goal of 1 Million signatures was reached.

  • CAP – Campaign party Launch

    The Common Agricultural Policy, or CAP, is one of Europe’s most controversial policies. EEB and Birdlife needed to show Europe’s leaders how the CAP should be renewed to help Europe, and brought many of these leaders together for a conference. They wanted to open proceedings by highlighting some key facts.

    With a tight deadline from the scripting phase, Arc managed to ensure delivery of the video in time for this important conference. Played on 6 metre high screen, it was integral to energising the start of the conference. Never actually intended for online – it has attracted over 4,500 hits.

  • Positive Charge!

    Bus_Ads_project

    GRAPHIC DESIGN :: Some new billboard and bus shelter ads for Moreland Energy Foundation. Cool people to work with 🙂

  • Oxfam Grow Campaign launch

    GROW__page1__project

    We worked on part of the launch for Grow, Oxfam International’s new campaign working towards systemic change to fight hunger.

    We produced a handout for MEPs in Europe, containing information to help persuade them to make responsible decisions on food policy.

    We’re proud to be involved in such a well thought out and effective campaign.

  • Oceans Rescue Plan

    Print

    Arc was asked to design a report and an online ‘infomap’. The report outlines a plan for saving our oceans and eco systems by implementing a series of marine reserves. This is an ongoing campaign by Greenpeace and other environmental organisations.

    While the report was mainly aimed at key policy makers, the online component was for a general audience. This ‘infomap’ distilled the complex information to more accessible content, bringing together campaign stories, photos and video to view in one easy format.

    This project is a great example of how we can bring a report to life online, by extracting the most interesting and relevant parts to carry the message further.