• The Smart Dummy

    CONCEPT :: VIDEO :: SCRIPT :: PRODUCTION :: Developed in response to attempts by European car manufacturers to delay legislation on carbon emissions targets until 2015. This campaign demonstrated that manufacturers could meet the original targets.

    Arc conceived the ‘10 Easy Steps to Cut Car Emissions’ campaign for Greenpeace International to deliver the information to MEPs. This included the Crash Test Eddy character to help deliver the facts in a ‘Climate Control’ manual and movie.

    The campaign was extremely successful. MEPs loved the manual, which outlined how to vote to cut car emissions. It became the must-have item in Brussels, where Greenpeace was handing them out. MEPs subsequently voted to reject the car manufacturers demands.

  • Apology from the future

    GUERRILLA MARKETING CONCEPT & STRATEGY :: PRODUCTION :: The Copenhagen climate talks in December 2009 were going to be a pivotal opportunity to take action to prevent climate change. Some of the most powerful world leaders had not committed to attending, and TckTckTck embarked on a campaign to get them there. Greenpeace and TckTckTck booked prime advertising space in Copenhagen airport, but needed an idea for the space.

    We proposed the ‘Apology From the Future’ campaign – ads depicting the leaders in the future, looking back and regretting their inaction. Arc executed the entire project from copywriting, concept development to production.

    There was immense global pressure on these leaders. In the end, they all turned up for the negotiations.

    The ads made the front pages of three major newspapers in Mexico, the Netherlands and Greece, was nominated for various awards and featured on the top advertising and design blogs. The campaign was recently awarded number 7 in the Guardians Top Ten climate change campaigns.

  • Toxic Threads – Toxic Free.

    REPORT DESIGN :: PRODUCTION :: Major fashion brands Victoria’s Secret, Zara, Benetton, Armani, Levi’s and Diesel have been using manufacturing processes and suppliers that have been polluting our water cycle with dangerous toxic chemicals. Greenpeace International asked Arc to come up with ideas for the collateral for the communications campaign. We helped with the concepts for the fashion shoots and produced the 3 reports and various info graphics.

    Our work travelled far and wide and achieved unprecedented results. So far Zara, Levi’s, Benetton, Uniqlo, Victoria’s Secret, Mango, Esprit, Marks & Spencer, H&M, Li Ning, C&A, Puma, Adidas and Nike have all committed to detoxing their manufacturing processes. This is a huge victory for Greenpeace. Our work was featured worldwide in the New York Times, Time Magazine and major advertising blogs such as Creative Review, The Inspiration Room and many more. The main report received over 58,000 hits on issuu.com.

  • Promotional movie for coolproducts.eu

    Coolproducts from arccomms on Vimeo.

    Promotional movie for coolproducts.eu

    Storyboard, script editing, animation and production by Arc.

  • A cool project with coolproducts

    REBRAND :: GRAPHIC DESIGN :: WEBSITE DESIGN :: We were asked to rebrand the coalition’s campaign with identity guidelines and a new, updated logo to freshen things up. Our task was to then redesign the website and advise on how to better structure the website to speak to Coolproducts’ targets and achieve its aims.

    In double quick time we sifted through information on Coolproducts, spoke to the people in the coalition and got a feel for what was wanted. This resulted in a new logo, brand guidelines and a new, fresh website. We’re also in the process of completing an animation: ‘Ecodesign for Dummies’.

    See the promotional movie here

  • 10 Good Reasons to NOT join a Union

    CONCEPT :: SCRIPT :: CREATIVE DIRECTION :: PRODUCTION :: You may or may not know it but the working conditions we have are all thanks to Unions. For the National Tertiary Education Union to celebrate their 20th Anniversary.

     

     

  • Greenpeace 40th Anniversary Book

    CREATIVE DIRECTION :: GRAPHIC DESIGN & LAYOUT :: Few organisations have a history quite like Greenpeace’s and we were HONOURED to be asked to design ‘The Greenpeace Chronicles’, a book covering their amazing history: from the early beginnings to the bombing of the Rainbow Warrior, from the Brent Spar campaign to Unilever, this book had to cover it all.

    A 200 page publication packed with photos, interviews and information on the goings on at Greenpeace was delivered by Arc and was circulated globally to celebrate Greenpeace’s 40 years of protecting the planet.

  • Recipe for 1 million signatures

    CONCEPT :: CREATIVE DIRECTION :: PRODUCTION :: José Manuel Barroso and John Dalli of the European Commission brought out a cookbook – ‘Good Food Gone Bad’ – but somehow the ingredients aren’t quite right. Another campaign concept and delivery from Arc Communications to highlight how GE food is being forced down the throats of EU citizens.

    We came up with this cookbook concept as part of a campaign for a moratorium on genetically modified crops.

    In association with Avaaz, the campaign aimed to get 1 Million signatures from European citizens to send to the European Commissioners Barroso and Dalli. Shortly after the cookbook was launched, the goal of 1 Million signatures was reached.

  • Positive Charge!

    Bus_Ads_project

    GRAPHIC DESIGN :: Some new billboard and bus shelter ads for Moreland Energy Foundation. Cool people to work with 🙂