The European Environmental Bureau (EEB), an umbrella organization for 144 environmental groups, wanted to refresh their branding and create a modern image.
They approached us to develop branding guidelines to cover all communication output for the organisation. We developed a toolkit to support concise, consistent and consistent communications. The toolkit included a solution that clarified the campaign areas across all communication media – from publications to web.
Toby, the creative director at Arc, has headed up several branding projects. Most recently he was on the team that managed the development process and rollout for Greenpeace International’s new branding.
The brand guidelines and templates stop the EEB from having to reinvent the wheel every project, saving them thousands of Euros.