Arc was asked to design a report and an online ‘infomap’. The report outlines a plan for saving our oceans and eco systems by implementing a series of marine reserves. This is an ongoing campaign by Greenpeace and other environmental organisations.
While the report was mainly aimed at key policy makers, the online component was for a general audience. This ‘infomap’ distilled the complex information to more accessible content, bringing together campaign stories, photos and video to view in one easy format.
This project is a great example of how we can bring a report to life online, by extracting the most interesting and relevant parts to carry the message further.