The Smart Dummy

CONCEPT :: VIDEO :: SCRIPT :: PRODUCTION :: Developed in response to attempts by European car manufacturers to delay legislation on carbon emissions targets until 2015. This campaign demonstrated that manufacturers could meet the original targets.

Arc conceived the ‘10 Easy Steps to Cut Car Emissions’ campaign for Greenpeace International to deliver the information to MEPs. This included the Crash Test Eddy character to help deliver the facts in a ‘Climate Control’ manual and movie.

The campaign was extremely successful. MEPs loved the manual, which outlined how to vote to cut car emissions. It became the must-have item in Brussels, where Greenpeace was handing them out. MEPs subsequently voted to reject the car manufacturers demands.

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